How to Search For DishNet Satellites
The search for the appropriate Dish Network or DishNet satellite for your area is an essential part of the overall satellite antenna installation process. Fortunately, all the tools you need to do an effective search are customarily built into the Dish Network satellite receiver system. With a few button clicks on your satellite receiver remote and an adjustment or two to your dish antenna assembly, you can search for any of the DishNet satellites available. The process of searching for DishNet satellites is straightforward.
Instructions
Press the "Program" button on your satellite receiver remote. This opens the programming screen on your television.
2
Use the "Up/Down" arrow buttons on the remote to scroll to the "Satellite Settings" option, and then press the "Enter" button.
3
Select the "Satellite Scan" option, and then press "Enter." This next screen shows the degree settings for the available DishNet satellites for your area. Take note of the "Elevation" and "Azimuth" settings. These settings are used to adjust the measurement rulers on the dish antenna assembly.
4
Loosen the adjustment nuts on "Elevation" and "Azimuth" rulers on the main dish antenna assembly. This allows you to slide the assembly in the direction of the satellites -- up and down, left and right. Move the assembly until the measurements and the adjustment ruler match the degree measurement you got from the satellite setting screen. Tighten the adjustment nuts to fix the assembly in place.
5
Select the "Satellite Scan" option again. Then press "Enter." This time, the receiver runs the scan and returns with a screen showing the satellite signal strength at "Weak" or "Strong." If the signal strength does not show "Strong," loosen the adjustment nuts on the antenna assembly and slowly move the antenna until the signal screen reads "Strong."cheap wholesale from China
http://www.wholesalexyz.com
http://www.dreamboxs.com
Dreambox satellite receiver
http://www.ledlightok.com
Dreambox satellite receiver
Led light
Dreambox dm 8000 hd pvr satellite receiver
http://www.dreamboxok.com/dm-8000-hd-pvr.htm
Dreambox dm 800 hd pvr satellite receiver
http://www.dreamboxok.com/dm800-hd-pvr.htm
Dreambox dm 500 hd pvr satellite receiver
http://www.dreamboxok.com/dm500-hd.htm
Dreambox dm800 HD SE satellite receiver
http://www.dreamboxok.com/dreambox-dm800-hd-se.htm
Dreambox dm600 PVR satellite receiver
http://www.dreamboxok.com/DreamBox-600-PVR.htm
Dreambox dm500Si
http://www.dreamboxok.com/dm500si.html
Dreambox dm500S satellite receiver
http://www.dreamboxok.com/Dreambox-DM-500-S.html
DreamboxDM 500 OEM
http://www.dreamboxok.com/DM500-OEM.htm
Dreambox DM500C
http://www.dreamboxok.com/Dreambox-DM-500-C.html
Dreambox DM500C OEM
http://www.dreamboxok.com/dm500c-oem.html
Dreambox DM500S OEM
http://www.dreamboxok.com/dm500s-oem.html
Dreambox DM500Si Silver
http://www.dreamboxok.com/dm500si.htm
Dreambox dm500Si black
http://www.dreamboxok.com/dm500si-black.htm
Dreambox dm 518S
http://www.dreamboxok.com/dreambox-dm518s.html
Dreambox DM500T
http://www.dreamboxok.com/Dreambox-DM-500-T.html
AzBox HD Elite
http://www.dreamboxok.com/az-box-hd-elite.html
AZ BOX HD PREMIUM
http://www.dreamboxok.com/azbox-premium-hd.htm
Skybox S12 HD Pvr satellite receiver
http://www.dreamboxok.com/skybox-s12-hd-pvr.html
Skybox S11 HD Pvr satellite receiver
http://www.dreamboxok.com/skybox-s11-hd-pvr.html
Skybox S10 HD PVR
http://www.dreamboxok.com/skybox-s10-hd-pvr.html
Skybox S9 HD PVR
http://www.dreamboxok.com/skybox-s9-hd-pvr.html
Openbox S9 HD PVR
http://www.dreamboxok.com/openbox-s9-hd-pvr.html
Openbox S10 HD PVR
http://www.dreamboxok.com/openbox-s10-hd-pvr.html
Openbox S12 HD PVR satellite receiver
http://www.dreamboxok.com/openbox-s12-hd-pvr.html
Openbox S11 HD PVR satellite receiver
http://www.dreamboxok.com/openbox-s11-hd-pvr.html
Vu+ SOLO Single Tuner HD PVR
http://www.dreamboxok.com/Vu+Solo.html
Vu+ DUO Twin Tuner HD PVR
http://www.dreamboxok.com/Vu+DUO.html
ORTON HD X403P
http://www.dreamboxok.com/ORTON-HD-X403P.html
AZbox HD Premium Plus
http://www.dreamboxok.com/Azbox-HD-Premium-Plus.htm
AZbox Bravoo HD
http://www.dreamboxok.com/Azbox-bravoo-hd.html
AZBOX Ultra HD
http://www.dreamboxok.com/azbox-ultra-hd.htm
AZBox HD Elite
http://www.dreamboxok.com/az-box-hd-elite.html
AZbox EVO XL
http://www.dreamboxok.com/Azbox-EVO-XL.html
AZ America s810b
http://www.dreamboxok.com/Az-america-s810b.html
AZ America S812
http://www.dreamboxok.com/AZ-America-S812.html
AZ America S900 HD
http://www.dreamboxok.com/az-america-s900-hd.html
Wifi bridge for Dreambox
http://www.dreamboxok.com/wifi-bridge.html
E Book reader
http://www.dreamboxok.com/e-book-reader.html
Tablet PC
http://www.dreamboxok.com/tablet-pc.html
Strong SRT 4669X satellite receiver
http://www.dreamboxok.com/strong-srt-4669x.htm
Strong Mini HD PVR
http://www.dreamboxok.com/Strong-STR-4905-Mini-HD-USB-PVR.html
Strong SRT 4663X
http://www.dreamboxok.com/Strong-SRT-4663X-PVR.htm
Strong SRT 4653X
http://www.dreamboxok.com/Strong-SRT-4653X.htm
Strong SRT 4620
http://www.dreamboxok.com/strong-srt-4620.htm
Strong SRT 4620XII
http://www.dreamboxok.com/strong-srt-4620XII.htm
Strong SRT 4620X
http://www.dreamboxok.com/strong-srt-4620x.htm
Dreambox Remote controller to Dreambox 500S, Dreambox 500C,500T
http://www.dreamboxok.com/remote-control-dreambox-dm-500S-C-T.html
Remote Control for Dreambox 800 HD SE
http://www.dreamboxok.com/remote-control-dreambox-dm-800-hd-se.html
Power Supply for Dreambox
Trimax Sat Meter SM 3500 Satfinder
http://www.dreamboxok.com/sm3500.htm
Trimax Sat Meter SM 2500
http://www.dreamboxok.com/sm2500.htm
LED Light
http://www.ledlightok.com
Dreambox satellite receiver
http://www.dreamboxs.com
cheap wholesale in China
http://www.wholesalexyz.com
2012年7月10日星期二
How to Watch Satellite or Cable on a PC
How to Watch Satellite or Cable on a PC
With the right equipment, it is possible to watch television from a satellite feed or from cable on your computer. If you already have a nice monitor for your computer system, it often only makes sense to hook up a television signal to it. This allows you to keep up with your favorite show or sporting event while you are doing something else on the computer at the same time. To make this work, you will need a TV tuner for your computer.
Instructions
Check to make sure that your computer is compatible with the type of television signal that you will be using. Before you buy a TV tuner for your computer, you need to make sure that the computer and the monitor can accept a satellite or cable television feed. Not every computer accepts these types of signals.
2
Acquire a TV tuner for your computer. You can get different types of tuners, depending on the type of computer you have and the type of television signal that you want to use. When you buy a TV tuner for your computer, you can choose an internal tuner or an external tuner. The internal tuner will have to be installed on the inside of the computer unit. External tuners can simply be plugged into the outside through a card slot or through a USB connection.
3
Hook up the TV tuner to your computer. The method that you use to install the tuner will depend on what type of tuner you purchased. If you purchased an internal tuner, you will have to take the computer apart and install it in the appropriate place. Otherwise, you can simply plug it into the right place on your unit. Then you will need to connect the television signal to the tuner.
4
Use a media player software on your computer to watch the television. For example, the Windows Media Center program is one of the most commonly used programs for this application. With Windows Media Center, you can switch back and forth between channels, and you can also record television programs to watch later.cheap wholesale from China
http://www.wholesalexyz.com
http://www.dreamboxs.com
Dreambox satellite receiver
http://www.ledlightok.com
Dreambox satellite receiver
Led light
Dreambox dm 8000 hd pvr satellite receiver
http://www.dreamboxok.com/dm-8000-hd-pvr.htm
Dreambox dm 800 hd pvr satellite receiver
http://www.dreamboxok.com/dm800-hd-pvr.htm
Dreambox dm 500 hd pvr satellite receiver
http://www.dreamboxok.com/dm500-hd.htm
Dreambox dm800 HD SE satellite receiver
http://www.dreamboxok.com/dreambox-dm800-hd-se.htm
Dreambox dm600 PVR satellite receiver
http://www.dreamboxok.com/DreamBox-600-PVR.htm
Dreambox dm500Si
http://www.dreamboxok.com/dm500si.html
Dreambox dm500S satellite receiver
http://www.dreamboxok.com/Dreambox-DM-500-S.html
DreamboxDM 500 OEM
http://www.dreamboxok.com/DM500-OEM.htm
Dreambox DM500C
http://www.dreamboxok.com/Dreambox-DM-500-C.html
Dreambox DM500C OEM
http://www.dreamboxok.com/dm500c-oem.html
Dreambox DM500S OEM
http://www.dreamboxok.com/dm500s-oem.html
Dreambox DM500Si Silver
http://www.dreamboxok.com/dm500si.htm
Dreambox dm500Si black
http://www.dreamboxok.com/dm500si-black.htm
Dreambox dm 518S
http://www.dreamboxok.com/dreambox-dm518s.html
Dreambox DM500T
http://www.dreamboxok.com/Dreambox-DM-500-T.html
AzBox HD Elite
http://www.dreamboxok.com/az-box-hd-elite.html
AZ BOX HD PREMIUM
http://www.dreamboxok.com/azbox-premium-hd.htm
Skybox S12 HD Pvr satellite receiver
http://www.dreamboxok.com/skybox-s12-hd-pvr.html
Skybox S11 HD Pvr satellite receiver
http://www.dreamboxok.com/skybox-s11-hd-pvr.html
Skybox S10 HD PVR
http://www.dreamboxok.com/skybox-s10-hd-pvr.html
Skybox S9 HD PVR
http://www.dreamboxok.com/skybox-s9-hd-pvr.html
Openbox S9 HD PVR
http://www.dreamboxok.com/openbox-s9-hd-pvr.html
Openbox S10 HD PVR
http://www.dreamboxok.com/openbox-s10-hd-pvr.html
Openbox S12 HD PVR satellite receiver
http://www.dreamboxok.com/openbox-s12-hd-pvr.html
Openbox S11 HD PVR satellite receiver
http://www.dreamboxok.com/openbox-s11-hd-pvr.html
Vu+ SOLO Single Tuner HD PVR
http://www.dreamboxok.com/Vu+Solo.html
Vu+ DUO Twin Tuner HD PVR
http://www.dreamboxok.com/Vu+DUO.html
ORTON HD X403P
http://www.dreamboxok.com/ORTON-HD-X403P.html
AZbox HD Premium Plus
http://www.dreamboxok.com/Azbox-HD-Premium-Plus.htm
AZbox Bravoo HD
http://www.dreamboxok.com/Azbox-bravoo-hd.html
AZBOX Ultra HD
http://www.dreamboxok.com/azbox-ultra-hd.htm
AZBox HD Elite
http://www.dreamboxok.com/az-box-hd-elite.html
AZbox EVO XL
http://www.dreamboxok.com/Azbox-EVO-XL.html
AZ America s810b
http://www.dreamboxok.com/Az-america-s810b.html
AZ America S812
http://www.dreamboxok.com/AZ-America-S812.html
AZ America S900 HD
http://www.dreamboxok.com/az-america-s900-hd.html
Wifi bridge for Dreambox
http://www.dreamboxok.com/wifi-bridge.html
E Book reader
http://www.dreamboxok.com/e-book-reader.html
Tablet PC
http://www.dreamboxok.com/tablet-pc.html
Strong SRT 4669X satellite receiver
http://www.dreamboxok.com/strong-srt-4669x.htm
Strong Mini HD PVR
http://www.dreamboxok.com/Strong-STR-4905-Mini-HD-USB-PVR.html
Strong SRT 4663X
http://www.dreamboxok.com/Strong-SRT-4663X-PVR.htm
Strong SRT 4653X
http://www.dreamboxok.com/Strong-SRT-4653X.htm
Strong SRT 4620
http://www.dreamboxok.com/strong-srt-4620.htm
Strong SRT 4620XII
http://www.dreamboxok.com/strong-srt-4620XII.htm
Strong SRT 4620X
http://www.dreamboxok.com/strong-srt-4620x.htm
Dreambox Remote controller to Dreambox 500S, Dreambox 500C,500T
http://www.dreamboxok.com/remote-control-dreambox-dm-500S-C-T.html
Remote Control for Dreambox 800 HD SE
http://www.dreamboxok.com/remote-control-dreambox-dm-800-hd-se.html
Power Supply for Dreambox
Trimax Sat Meter SM 3500 Satfinder
http://www.dreamboxok.com/sm3500.htm
Trimax Sat Meter SM 2500
http://www.dreamboxok.com/sm2500.htm
LED Light
http://www.ledlightok.com
Dreambox satellite receiver
http://www.dreamboxs.com
cheap wholesale in China
http://www.wholesalexyz.com
With the right equipment, it is possible to watch television from a satellite feed or from cable on your computer. If you already have a nice monitor for your computer system, it often only makes sense to hook up a television signal to it. This allows you to keep up with your favorite show or sporting event while you are doing something else on the computer at the same time. To make this work, you will need a TV tuner for your computer.
Instructions
Check to make sure that your computer is compatible with the type of television signal that you will be using. Before you buy a TV tuner for your computer, you need to make sure that the computer and the monitor can accept a satellite or cable television feed. Not every computer accepts these types of signals.
2
Acquire a TV tuner for your computer. You can get different types of tuners, depending on the type of computer you have and the type of television signal that you want to use. When you buy a TV tuner for your computer, you can choose an internal tuner or an external tuner. The internal tuner will have to be installed on the inside of the computer unit. External tuners can simply be plugged into the outside through a card slot or through a USB connection.
3
Hook up the TV tuner to your computer. The method that you use to install the tuner will depend on what type of tuner you purchased. If you purchased an internal tuner, you will have to take the computer apart and install it in the appropriate place. Otherwise, you can simply plug it into the right place on your unit. Then you will need to connect the television signal to the tuner.
4
Use a media player software on your computer to watch the television. For example, the Windows Media Center program is one of the most commonly used programs for this application. With Windows Media Center, you can switch back and forth between channels, and you can also record television programs to watch later.cheap wholesale from China
http://www.wholesalexyz.com
http://www.dreamboxs.com
Dreambox satellite receiver
http://www.ledlightok.com
Dreambox satellite receiver
Led light
Dreambox dm 8000 hd pvr satellite receiver
http://www.dreamboxok.com/dm-8000-hd-pvr.htm
Dreambox dm 800 hd pvr satellite receiver
http://www.dreamboxok.com/dm800-hd-pvr.htm
Dreambox dm 500 hd pvr satellite receiver
http://www.dreamboxok.com/dm500-hd.htm
Dreambox dm800 HD SE satellite receiver
http://www.dreamboxok.com/dreambox-dm800-hd-se.htm
Dreambox dm600 PVR satellite receiver
http://www.dreamboxok.com/DreamBox-600-PVR.htm
Dreambox dm500Si
http://www.dreamboxok.com/dm500si.html
Dreambox dm500S satellite receiver
http://www.dreamboxok.com/Dreambox-DM-500-S.html
DreamboxDM 500 OEM
http://www.dreamboxok.com/DM500-OEM.htm
Dreambox DM500C
http://www.dreamboxok.com/Dreambox-DM-500-C.html
Dreambox DM500C OEM
http://www.dreamboxok.com/dm500c-oem.html
Dreambox DM500S OEM
http://www.dreamboxok.com/dm500s-oem.html
Dreambox DM500Si Silver
http://www.dreamboxok.com/dm500si.htm
Dreambox dm500Si black
http://www.dreamboxok.com/dm500si-black.htm
Dreambox dm 518S
http://www.dreamboxok.com/dreambox-dm518s.html
Dreambox DM500T
http://www.dreamboxok.com/Dreambox-DM-500-T.html
AzBox HD Elite
http://www.dreamboxok.com/az-box-hd-elite.html
AZ BOX HD PREMIUM
http://www.dreamboxok.com/azbox-premium-hd.htm
Skybox S12 HD Pvr satellite receiver
http://www.dreamboxok.com/skybox-s12-hd-pvr.html
Skybox S11 HD Pvr satellite receiver
http://www.dreamboxok.com/skybox-s11-hd-pvr.html
Skybox S10 HD PVR
http://www.dreamboxok.com/skybox-s10-hd-pvr.html
Skybox S9 HD PVR
http://www.dreamboxok.com/skybox-s9-hd-pvr.html
Openbox S9 HD PVR
http://www.dreamboxok.com/openbox-s9-hd-pvr.html
Openbox S10 HD PVR
http://www.dreamboxok.com/openbox-s10-hd-pvr.html
Openbox S12 HD PVR satellite receiver
http://www.dreamboxok.com/openbox-s12-hd-pvr.html
Openbox S11 HD PVR satellite receiver
http://www.dreamboxok.com/openbox-s11-hd-pvr.html
Vu+ SOLO Single Tuner HD PVR
http://www.dreamboxok.com/Vu+Solo.html
Vu+ DUO Twin Tuner HD PVR
http://www.dreamboxok.com/Vu+DUO.html
ORTON HD X403P
http://www.dreamboxok.com/ORTON-HD-X403P.html
AZbox HD Premium Plus
http://www.dreamboxok.com/Azbox-HD-Premium-Plus.htm
AZbox Bravoo HD
http://www.dreamboxok.com/Azbox-bravoo-hd.html
AZBOX Ultra HD
http://www.dreamboxok.com/azbox-ultra-hd.htm
AZBox HD Elite
http://www.dreamboxok.com/az-box-hd-elite.html
AZbox EVO XL
http://www.dreamboxok.com/Azbox-EVO-XL.html
AZ America s810b
http://www.dreamboxok.com/Az-america-s810b.html
AZ America S812
http://www.dreamboxok.com/AZ-America-S812.html
AZ America S900 HD
http://www.dreamboxok.com/az-america-s900-hd.html
Wifi bridge for Dreambox
http://www.dreamboxok.com/wifi-bridge.html
E Book reader
http://www.dreamboxok.com/e-book-reader.html
Tablet PC
http://www.dreamboxok.com/tablet-pc.html
Strong SRT 4669X satellite receiver
http://www.dreamboxok.com/strong-srt-4669x.htm
Strong Mini HD PVR
http://www.dreamboxok.com/Strong-STR-4905-Mini-HD-USB-PVR.html
Strong SRT 4663X
http://www.dreamboxok.com/Strong-SRT-4663X-PVR.htm
Strong SRT 4653X
http://www.dreamboxok.com/Strong-SRT-4653X.htm
Strong SRT 4620
http://www.dreamboxok.com/strong-srt-4620.htm
Strong SRT 4620XII
http://www.dreamboxok.com/strong-srt-4620XII.htm
Strong SRT 4620X
http://www.dreamboxok.com/strong-srt-4620x.htm
Dreambox Remote controller to Dreambox 500S, Dreambox 500C,500T
http://www.dreamboxok.com/remote-control-dreambox-dm-500S-C-T.html
Remote Control for Dreambox 800 HD SE
http://www.dreamboxok.com/remote-control-dreambox-dm-800-hd-se.html
Power Supply for Dreambox
Trimax Sat Meter SM 3500 Satfinder
http://www.dreamboxok.com/sm3500.htm
Trimax Sat Meter SM 2500
http://www.dreamboxok.com/sm2500.htm
LED Light
http://www.ledlightok.com
Dreambox satellite receiver
http://www.dreamboxs.com
cheap wholesale in China
http://www.wholesalexyz.com
2011年7月7日星期四
Apple’s IAd Is Said to Cut Advertising Prices
Apple Inc. (AAPL)’s iAd mobile-advertising business has cut rates by as much as 70 percent as some marquee clients are using rival services, two people with knowledge of the matter said, signaling the company is struggling to parlay its technology leadership into success in the ad industry.
When Apple rolled out iAd a year ago, companies such as Citigroup Inc. (C) and J.C. Penney Co. were being charged $1 million or more to run ad campaigns. Today those brands aren’t using iAd, and Apple is offering packages for as little as $300,000, said the people, who asked not to be named because the rates are private.
Even with lower prices, some advertising agencies are balking at iAd’s cost, especially because the promotions only reach Apple users. They’re turning instead to Google Inc. (GOOG)’s AdMob, Millennial Media and Greystripe, which serve a range of devices. That means Apple risks losing ground in a market that will generate $2.5 billion by 2014, according to EMarketer Inc.
“Apple’s closed ecosystem may have been interesting in the short run for advertisers, but in the long run they priced themselves out,” said Thom Kennon, senior vice president of strategy for the Young & Rubicam ad agency in New York.
Makers of applications, who benefit from iAd by selling advertising, are getting only 5 percent to 15 percent of their space filled by the Apple system, according to Mobclix Inc., an exchange for buying and selling mobile ads.
Lower Prices
Apple has cut the minimum ad purchase from $1 million to $500,000, and it’s offering agencies deals for as low as $300,000 if they bring together multiple campaigns, the two people said.
The company still has the advantage of offering the biggest selection of mobile applications. Its App Store, which provides software for its iPhone, iPad tablet and iPod Touch media player, has more than 425,000 programs. When an ad runs within an app, Apple gives the developer 60 percent of the revenue.
Natalie Kerris, a spokeswoman for Cupertino, California- based Apple, said the company continues to sign some of the world’s leading brands.
“In its first year iAd has launched more than 100 campaigns in seven countries,” she said.
Apple also is taking steps to attract more advertising. In addition to offering lower prices, it hired a former ad agency executive, Carrie Frolich, who was the head of digital for WPP Plc’s MEC. And Apple added a new online design feature, called iAd Producer, to help agencies design ads more quickly.
Disney, AT&T
Twenty companies have used iAd in the past month, including Walt Disney Co. (DIS), where Apple Chief Executive Officer Steve Jobs is the biggest shareholder; AT&T Inc., a carrier of Apple’s iPhone; and insurance provider Geico Corp. About 50 campaigns will be joining the platform in the coming months, according to Apple.
The iAd system carried unrealistic expectations from developers and advertisers, said Noah Elkin, an analyst at EMarketer, a research firm in New York. Its biggest contribution is validating the nascent market of showing advertisements to people on their smartphones, he said.
“It has been successful in that it created a beacon for mobile advertising,” he said. “Advertising was always going to be a minor revenue source for them.”
Even if prices have come down, Apple legitimized the idea of spending large sums on mobile ads, said Krishna Subramanian, the co-founder of Palo Alto, California-based Mobclix.
“You can go to an automotive company and pitch a $500,000 to $1 million campaign, and it’s realistic,” he said.
Disappointing Results?
Still, iAd has frustrated some developers, which haven’t made as much money as expected, Subramanian said. They have turned to other companies to sell ad space, he said.
State Farm Mutual Automobile Insurance Co. is using competing mobile-adverting networks after being part of the initial group of companies to advertise through Apple, said Ed Gold, the insurer’s advertising director.
J.C. Penney, another inaugural user of iAd, also is working with other services, said Danika Berry, a spokeswoman for the retailer. Citigroup confirmed that it’s not currently using iAd as well. The companies said they may use iAd in the future.
Rival mobile-advertising companies have been luring clients by undercutting Apple on price and promoting their ability to run across multiple devices, including handsets from Samsung Electronics Co., HTC Corp. and Motorola Mobility Holdings Inc. - - phones that rely on Google’s Android operating system. Millennial Media also hired one of Apple’s iAd sales managers.
Limited Audience
“You’re cutting your potential audience in half by focusing on a single platform,” said Dane Holewinski, head of marketing at Greystripe, which was acquired by ValueClick Inc. (VCLK) in April. About 80 percent of the company’s advertising campaigns work across multiple devices. “Advertisers don’t care about platform. They care about audience, performance and engagement.”
The iAd system carries a level of prestige, in part because of its sleek design, said Rob Norman, CEO of ad agency GroupM North America, whose clients using iAd include Unilever NV.
“Everyone likes the consumer experience it creates,” he said. “Everyone wants to be there because they think that, possibly since television, this is one of the most elegant customer experiences.”
Still, companies must account for the cost, Norman said.
“We’d all like to stay at the Four Seasons, but not if it costs $150,000 a night,” he said. “There’s a price equation.”
Quattro Acquisition
The iAd platform was started after Apple acquired mobile- advertising company Quattro Wireless last year. It was introduced last July at the company’s annual developers conference as a way to take more interactive features, such as videos, and embed them within applications.
Apple targets ads by using data from the millions of accounts registered with its iTunes software. The pitches are made based on demographic information, along with a user’s music, movie or App Store purchases. Advertisers can choose “buckets” of users to target, based on demographics, though they can’t pick which specific applications the ads run in.
When it was introduced, Jobs said most other mobile advertising “really sucks.”
For now, many ad agencies haven’t embraced iAd as an improvement over the old approaches, said Rachel Pasqua, vice president of mobile for wholesale iphone ICrossing, an online marketing firm. She cites the cost, time needed to get ads approved, limited size of the audience and control Apple has kept over data.
“I haven’t encouraged any of my clients towards it,” Pasqua said. “I haven’t seen a huge value proposition.”
While Apple has stumbled in advertising, its influence over the technology industry means it’s too soon to count the company out, said EMarketer’s Elkin.
“IAd may have receded in to the background, but it’s too early to assume it’s not going to come back,” he said.
Dreambox dm800 HD pvr satellite receiver
DreamBox DM 500 PVR satellite receiver
AZBOX HD Premium satellite receiver
Openbox S9 HD PVR satellite receiver
Dreambox DM500s satellite receiver
Dreambox DM500HD satellite receiver
When Apple rolled out iAd a year ago, companies such as Citigroup Inc. (C) and J.C. Penney Co. were being charged $1 million or more to run ad campaigns. Today those brands aren’t using iAd, and Apple is offering packages for as little as $300,000, said the people, who asked not to be named because the rates are private.
Even with lower prices, some advertising agencies are balking at iAd’s cost, especially because the promotions only reach Apple users. They’re turning instead to Google Inc. (GOOG)’s AdMob, Millennial Media and Greystripe, which serve a range of devices. That means Apple risks losing ground in a market that will generate $2.5 billion by 2014, according to EMarketer Inc.
“Apple’s closed ecosystem may have been interesting in the short run for advertisers, but in the long run they priced themselves out,” said Thom Kennon, senior vice president of strategy for the Young & Rubicam ad agency in New York.
Makers of applications, who benefit from iAd by selling advertising, are getting only 5 percent to 15 percent of their space filled by the Apple system, according to Mobclix Inc., an exchange for buying and selling mobile ads.
Lower Prices
Apple has cut the minimum ad purchase from $1 million to $500,000, and it’s offering agencies deals for as low as $300,000 if they bring together multiple campaigns, the two people said.
The company still has the advantage of offering the biggest selection of mobile applications. Its App Store, which provides software for its iPhone, iPad tablet and iPod Touch media player, has more than 425,000 programs. When an ad runs within an app, Apple gives the developer 60 percent of the revenue.
Natalie Kerris, a spokeswoman for Cupertino, California- based Apple, said the company continues to sign some of the world’s leading brands.
“In its first year iAd has launched more than 100 campaigns in seven countries,” she said.
Apple also is taking steps to attract more advertising. In addition to offering lower prices, it hired a former ad agency executive, Carrie Frolich, who was the head of digital for WPP Plc’s MEC. And Apple added a new online design feature, called iAd Producer, to help agencies design ads more quickly.
Disney, AT&T
Twenty companies have used iAd in the past month, including Walt Disney Co. (DIS), where Apple Chief Executive Officer Steve Jobs is the biggest shareholder; AT&T Inc., a carrier of Apple’s iPhone; and insurance provider Geico Corp. About 50 campaigns will be joining the platform in the coming months, according to Apple.
The iAd system carried unrealistic expectations from developers and advertisers, said Noah Elkin, an analyst at EMarketer, a research firm in New York. Its biggest contribution is validating the nascent market of showing advertisements to people on their smartphones, he said.
“It has been successful in that it created a beacon for mobile advertising,” he said. “Advertising was always going to be a minor revenue source for them.”
Even if prices have come down, Apple legitimized the idea of spending large sums on mobile ads, said Krishna Subramanian, the co-founder of Palo Alto, California-based Mobclix.
“You can go to an automotive company and pitch a $500,000 to $1 million campaign, and it’s realistic,” he said.
Disappointing Results?
Still, iAd has frustrated some developers, which haven’t made as much money as expected, Subramanian said. They have turned to other companies to sell ad space, he said.
State Farm Mutual Automobile Insurance Co. is using competing mobile-adverting networks after being part of the initial group of companies to advertise through Apple, said Ed Gold, the insurer’s advertising director.
J.C. Penney, another inaugural user of iAd, also is working with other services, said Danika Berry, a spokeswoman for the retailer. Citigroup confirmed that it’s not currently using iAd as well. The companies said they may use iAd in the future.
Rival mobile-advertising companies have been luring clients by undercutting Apple on price and promoting their ability to run across multiple devices, including handsets from Samsung Electronics Co., HTC Corp. and Motorola Mobility Holdings Inc. - - phones that rely on Google’s Android operating system. Millennial Media also hired one of Apple’s iAd sales managers.
Limited Audience
“You’re cutting your potential audience in half by focusing on a single platform,” said Dane Holewinski, head of marketing at Greystripe, which was acquired by ValueClick Inc. (VCLK) in April. About 80 percent of the company’s advertising campaigns work across multiple devices. “Advertisers don’t care about platform. They care about audience, performance and engagement.”
The iAd system carries a level of prestige, in part because of its sleek design, said Rob Norman, CEO of ad agency GroupM North America, whose clients using iAd include Unilever NV.
“Everyone likes the consumer experience it creates,” he said. “Everyone wants to be there because they think that, possibly since television, this is one of the most elegant customer experiences.”
Still, companies must account for the cost, Norman said.
“We’d all like to stay at the Four Seasons, but not if it costs $150,000 a night,” he said. “There’s a price equation.”
Quattro Acquisition
The iAd platform was started after Apple acquired mobile- advertising company Quattro Wireless last year. It was introduced last July at the company’s annual developers conference as a way to take more interactive features, such as videos, and embed them within applications.
Apple targets ads by using data from the millions of accounts registered with its iTunes software. The pitches are made based on demographic information, along with a user’s music, movie or App Store purchases. Advertisers can choose “buckets” of users to target, based on demographics, though they can’t pick which specific applications the ads run in.
When it was introduced, Jobs said most other mobile advertising “really sucks.”
For now, many ad agencies haven’t embraced iAd as an improvement over the old approaches, said Rachel Pasqua, vice president of mobile for wholesale iphone ICrossing, an online marketing firm. She cites the cost, time needed to get ads approved, limited size of the audience and control Apple has kept over data.
“I haven’t encouraged any of my clients towards it,” Pasqua said. “I haven’t seen a huge value proposition.”
While Apple has stumbled in advertising, its influence over the technology industry means it’s too soon to count the company out, said EMarketer’s Elkin.
“IAd may have receded in to the background, but it’s too early to assume it’s not going to come back,” he said.
2011年6月23日星期四
Dutch populist Geert Wilders acquitted of hate speech
The case was seen by some as a test of free speech in a country which has a long tradition of tolerance and blunt talk, but where opposition to immigration, particularly from Muslim or predominantly Muslim countries, is on the rise.
Instantly recognizable by his mane of dyed blond hair, Wilders, 47, is one of the most outspoken critics of Islam and immigration in the Netherlands.
His Freedom Party is now the third-largest in parliament, a measure of support for its anti-immigrant stance, and is the minority government's chief ally. But many of Wilders' comments -- such as likening Islam to Nazism -- are socially divisive.
The presiding judge said Wilders's remarks were sometimes "hurtful," "shocking" or "offensive," but that they were made in the context of a public debate about wholesale car dvd Muslim integration and multi-culturalism, and therefore not a criminal act.
"I am extremely pleased and happy," Wilders told reporters after the ruling. "This is not so much a win for myself, but a victory for freedom of speech. Fortunately you can criticize Islam and not be gagged in public debate."
The ruling could embolden Wilders further. He has already won concessions from the government on cutting immigration and introducing a ban on Muslim face veils and burqas.
"This means that his political views are condoned by law, his political rhetoric has been legalized," said Andre Krouwel, a political scientist at Amsterdam's Free University.
"This has made him stronger politically. He is needed for a political majority, he is basically vice prime minister without even being in the government."
Some Dutch citizens have started to question their country's traditionally generous immigration and aid policies, worried by the deteriorating economic climate, higher unemployment, incidence of ethnic crime and signs that Muslim immigrants have not fully integrated into Dutch society.
Similar concerns have helped far-right parties to gain traction elsewhere in Europe, from France to Scandinavia.
Farid Azarkan of the SMN association of Moroccans in the Netherlands said he feared the acquittal could further split Dutch society and encourage others to repeat Wilders's comments.
"You see that people feel more and more supported in saying that minorities are good for nothing," Azarkan said.
"Wilders has said very extreme things about Muslims and Moroccans, so when will it ever stop? Some will feel this as a sort of support for what they feel and as justification."
Minorities groups said they would now take the case to the United Nations Human Rights Committee, arguing the ruling meant the Netherlands had failed to protect ethnic minorities from discrimination.
"The acquittal means that the right of minorities to remain free of hate speech has been breached. We are going to claim our rights at the U.N.," said Mohamed Rabbae of the National Council for Moroccans.
Wilders, who has received numerous death threats and has to live under 24-hour guard, argued that he was exercising his right to freedom of speech when criticizing Islam.
The Amsterdam court had used a Supreme Court ruling -- that an offensive statement about someone's religion was not a criminal offence -- as the basis of its decision, leading to acquittal, the judge said.
Unusually, the prosecution team had also asked for an acquittal, arguing that politicians have the right to comment on problem issues and that Wilders was not trying to foment violence or division.
"I think it is good that he has been acquitted," said Elsbeth Kalff, an 83-year-old retired sociologist in Amsterdam.
"He has been told that he has been rude and offensive but it is on the border of what the criminal law allows. It is good, the Netherlands is, after all, a tolerant country and we should keep it that way."
more info: http://www.crown-sat-receiver.com/
Dreambox dm800 HD pvr satellite receiver
DreamBox DM 500 PVR satellite receiver
AZBOX HD Premium satellite receiver
Openbox S9 HD PVR satellite receiver
Dreambox DM500s satellite receiver
Dreambox DM500HD satellite receiver
Instantly recognizable by his mane of dyed blond hair, Wilders, 47, is one of the most outspoken critics of Islam and immigration in the Netherlands.
His Freedom Party is now the third-largest in parliament, a measure of support for its anti-immigrant stance, and is the minority government's chief ally. But many of Wilders' comments -- such as likening Islam to Nazism -- are socially divisive.
The presiding judge said Wilders's remarks were sometimes "hurtful," "shocking" or "offensive," but that they were made in the context of a public debate about wholesale car dvd Muslim integration and multi-culturalism, and therefore not a criminal act.
"I am extremely pleased and happy," Wilders told reporters after the ruling. "This is not so much a win for myself, but a victory for freedom of speech. Fortunately you can criticize Islam and not be gagged in public debate."
The ruling could embolden Wilders further. He has already won concessions from the government on cutting immigration and introducing a ban on Muslim face veils and burqas.
"This means that his political views are condoned by law, his political rhetoric has been legalized," said Andre Krouwel, a political scientist at Amsterdam's Free University.
"This has made him stronger politically. He is needed for a political majority, he is basically vice prime minister without even being in the government."
Some Dutch citizens have started to question their country's traditionally generous immigration and aid policies, worried by the deteriorating economic climate, higher unemployment, incidence of ethnic crime and signs that Muslim immigrants have not fully integrated into Dutch society.
Similar concerns have helped far-right parties to gain traction elsewhere in Europe, from France to Scandinavia.
Farid Azarkan of the SMN association of Moroccans in the Netherlands said he feared the acquittal could further split Dutch society and encourage others to repeat Wilders's comments.
"You see that people feel more and more supported in saying that minorities are good for nothing," Azarkan said.
"Wilders has said very extreme things about Muslims and Moroccans, so when will it ever stop? Some will feel this as a sort of support for what they feel and as justification."
Minorities groups said they would now take the case to the United Nations Human Rights Committee, arguing the ruling meant the Netherlands had failed to protect ethnic minorities from discrimination.
"The acquittal means that the right of minorities to remain free of hate speech has been breached. We are going to claim our rights at the U.N.," said Mohamed Rabbae of the National Council for Moroccans.
Wilders, who has received numerous death threats and has to live under 24-hour guard, argued that he was exercising his right to freedom of speech when criticizing Islam.
The Amsterdam court had used a Supreme Court ruling -- that an offensive statement about someone's religion was not a criminal offence -- as the basis of its decision, leading to acquittal, the judge said.
Unusually, the prosecution team had also asked for an acquittal, arguing that politicians have the right to comment on problem issues and that Wilders was not trying to foment violence or division.
"I think it is good that he has been acquitted," said Elsbeth Kalff, an 83-year-old retired sociologist in Amsterdam.
"He has been told that he has been rude and offensive but it is on the border of what the criminal law allows. It is good, the Netherlands is, after all, a tolerant country and we should keep it that way."
more info: http://www.crown-sat-receiver.com/
2011年6月21日星期二
Hulu Considering Selling Itself After Receiving An Offer
CNBC and WSJ reporters.
Julia Boorstin at CNBC says the offer did not come from Google, but doesn't say who the offer did come from.
Hulu is not necessarily going to accept the offer. It is currently weighing its options.
We're not sure who would buy Hulu. It's a tricky business because it relies on contracts with Disney, News Corp, and NBC to get its content. Those three companies, along with Providence Equity, are stakeholders in Hulu. So, for now, it's in their best interest to keep Hulu going.
Hulu had been thinking about an IPO late last year, but shelved those plans because it doesn't have long term rights to the content it streams.
Update: Here's the full WSJ story
Don't Miss: Hulu On Track To Generate $500 Million In Revenue This Year
more info: http://www.crown-sat-receiver.com/
Julia Boorstin at CNBC says the offer did not come from Google, but doesn't say who the offer did come from.
Hulu is not necessarily going to accept the offer. It is currently weighing its options.
We're not sure who would buy Hulu. It's a tricky business because it relies on contracts with Disney, News Corp, and NBC to get its content. Those three companies, along with Providence Equity, are stakeholders in Hulu. So, for now, it's in their best interest to keep Hulu going.
Hulu had been thinking about an IPO late last year, but shelved those plans because it doesn't have long term rights to the content it streams.
Update: Here's the full WSJ story
Don't Miss: Hulu On Track To Generate $500 Million In Revenue This Year
more info: http://www.crown-sat-receiver.com/
2011年6月20日星期一
RIM is black-burying carriers with half-baked BlackBerrys
Launching new products is always difficult. Launching new products with hundreds of different carriers is exponentially more difficult. Apparently there is an easy way and a hard way to do things, however, and RIM has been making carriers offers they can’t refuse. BGR has learned from a trusted source that RIM has been strong-arming several carriers, essentially forcing them to approve devices they normally would not move through the Technical Acceptance phase.
Here is how it works: once an OS software build (bundle) has been tested internally at RIM, and the OS performs well, it moves up to be a Technical Acceptance candidate. The OS is then sent to the carrier to test and approve, or test and reject. If a carrier rejects a build, it can take weeks to get a new build tested and approved, and it can slow down a device’s release by months — as evidenced many times with different BlackBerry products in the past.
What’s the problem, then? We have been informed by a very reliable source at a major carrier that RIM has been putting an enormous amount of pressure on carriers to approve the upcoming BlackBerry smartphones like the BlackBerry Bold 9900 — phones that have to hold RIM over until its next-generation platform launch in 2012 — and that certain carriers will be approving the devices, “no matter what — with bugs and problems.” Additionally, RIM is putting huge pressure on its internal engineers to deliver Technical Acceptance bundles even when there are serious problems with the OS. In short, RIM is pushing unfinished OS builds from its engineers to the carriers, and demanding that the carriers approve them.
Dreambox dm800 HD pvr satellite receiver
DreamBox DM 500 PVR satellite receiver
AZBOX HD Premium satellite receiver
Openbox S9 HD PVR satellite receiver
Dreambox DM500s satellite receiver
Dreambox DM500HD satellite receiver
The thing is, this isn’t something new, and it’s part of the reason your BlackBerry is so buggy, reboots randomly, and there are possible signal and connection issues. There have been multiple devices, we have been told, that have been forced through the Technical Acceptance process with multiple carriers, and it’s one of the reasons some carriers launch devices sooner than others (barring any exclusivity arrangements) — some play ball but others won’t. Remember how Rogers was one of the first carriers to launch the BlackBerry Bold 9000 while AT&T didn’t launch the device until November? The device constantly failed Technical Acceptance on AT&T, but Rogers pushed the device out anyway as a result of pressure from RIM. And Rogers is most certainly not the only carrier that has found itself in that position.
Spokespeople from RIM and Rogers did not immediately respond to a request for comment. An AT&T spokesperson declined to comment.
more info:
http://www.crown-sat-receiver.com/
Here is how it works: once an OS software build (bundle) has been tested internally at RIM, and the OS performs well, it moves up to be a Technical Acceptance candidate. The OS is then sent to the carrier to test and approve, or test and reject. If a carrier rejects a build, it can take weeks to get a new build tested and approved, and it can slow down a device’s release by months — as evidenced many times with different BlackBerry products in the past.
What’s the problem, then? We have been informed by a very reliable source at a major carrier that RIM has been putting an enormous amount of pressure on carriers to approve the upcoming BlackBerry smartphones like the BlackBerry Bold 9900 — phones that have to hold RIM over until its next-generation platform launch in 2012 — and that certain carriers will be approving the devices, “no matter what — with bugs and problems.” Additionally, RIM is putting huge pressure on its internal engineers to deliver Technical Acceptance bundles even when there are serious problems with the OS. In short, RIM is pushing unfinished OS builds from its engineers to the carriers, and demanding that the carriers approve them.
The thing is, this isn’t something new, and it’s part of the reason your BlackBerry is so buggy, reboots randomly, and there are possible signal and connection issues. There have been multiple devices, we have been told, that have been forced through the Technical Acceptance process with multiple carriers, and it’s one of the reasons some carriers launch devices sooner than others (barring any exclusivity arrangements) — some play ball but others won’t. Remember how Rogers was one of the first carriers to launch the BlackBerry Bold 9000 while AT&T didn’t launch the device until November? The device constantly failed Technical Acceptance on AT&T, but Rogers pushed the device out anyway as a result of pressure from RIM. And Rogers is most certainly not the only carrier that has found itself in that position.
Spokespeople from RIM and Rogers did not immediately respond to a request for comment. An AT&T spokesperson declined to comment.
more info:
http://www.crown-sat-receiver.com/
2011年6月19日星期日
Microsoft's accidental success story
- Microsoft introduced a peripheral device for gaming in November called Microsoft Kinect for Xbox 360. The product turned out to be a brain-dead simple-to-use, innovative and completely new user interface. It became the fastest-selling consumer electronics product in history, and has now sold more than 10 million units.
Kinect's reception has been more akin to an Apple product like the iPod, iPhone or iPad than a Microsoft one. Usually Microsoft has to spend hundreds of millions of marketing dollars just to become a second-tier player. Think of Bing, or Windows Phone 7. But not the Kinect. It just took off. Everyone loves it. The Kinect is Microsoft's iPad -- the hot consumer appliance with no significant competition.
Then something really unusual happened. Kinect became the hottest platform in the industry for bold new inventions. Scientists, hobbyists and inventors started "hacking" the Kinect to build crazy new contraptions, all without Microsoft's knowledge or permission.
Microsoft is used to battling pirates, counterfeiters, hackers and users who want to use without paying. So it was even more surprising when the company embraced and encouraged the movement. Microsoft's approach to Kinect reminds me of Google's approach to Android. In both cases, the companies have no idea where others will take the platform and take a hands-off approach to the direction of innovation.
Related Blog
Richi Jennings:
Microsoft Kinect in the enterprise: Not just for gaming
Microsoft officially sanctioned such "hacks" this week by releasing a software developers kit (SDK) for Kinect. What's unusual about the release is that Microsoft says it's "a free beta release for noncommercial applications." In other words, it's for hobbyists, tinkerers, hackers, scientists and inventors, rather than industry partners, software developers and OEMs. The company plans to release a commercial version later, which can be used for third-party applications that will be sold to the public.
Microsoft's SDK is very exciting for one major reason: People have already done mind-blowing things with Kinect even without the SDK. Kinect has been hacked to make serious breakthroughs in technology for marketing, medicine, business, computer science, entertainment and robotics.
Marketing
A Russian company called ARDoor has created an in-store "mirror" called the AR Door Kinect Fitting Room that superimposes clothes on shoppers. They can quickly cycle through different outfits to see how they'll look.
Medicine
An academic researcher at the Technical University of Munich created something he calls the "Magic Mirror." Designed for teaching anatomy, the system creates the illusion of a mirror that shows the user's insides through a "hole" in the body.
Business
A graduate student at the University of North Carolina at Chapel Hill created a 3D video conferencing system using four Kinect devices. The system uses head tracking to simulate reality. For example, with a conventional videoconferencing system, the other user is just flat on the screen. If you're looking at the user straight on, the view doesn't change when you move to the side. But with the Kinect-based 3D system, if you move to one side, you see the side of his or her face, rather than just the front.
Computer Science
MIT researchers built a working version of the user interface from the Steven Spielberg movie Minority Report, which involves computer control via very fine hand and finger gestures.
Researchers at Germany's Fraunhofer Institute created an elegant system for controlling a Windows PC with in-the-air hand gestures.
Entertainment
One "Kinect hacker" invented a motion-controlled sound-and-laser system that enables an on-stage performer to control an audio track and laser lights just by moving around. The laser beams can imitate the performer's motion or respond to gesture-based commands, and the sounds mirror the movement of the lights.
Accessibility
A Portugese scientist created a shopping cart system called the wi-GO for people in wheelchairs that follows the user around automatically.
A team of researchers at Sweden's Lulea University of Technology invented an autonomous wheelchair for the blind. The wheelchair contains a map of its surroundings, which it uses to navigate. But it can also avoid obstacles and people.
French researchers are working on a Kinect-based system for reading sign language. The user signs, and the system translates it into written or spoken language.
Robotics
UC Berkeley scientists created an autonomous flying robot using Kinect. The system's software can detect the floor, which it uses to know its own altitude, as well as objects and most importantly researchers to avoid flying into them.
Researchers at Technical University Munich used Kinect to enable a robot to shop and cook. Their custom software identifies the locations of products on a shelf, as well as ingredients on a counter, or cooking tools like pots, pans, spoons and so on.
Engineers at the University of Pennsylvania even taught a robot to read signs and posters using Kinect. The Kinect hardware is used to identify the signs, and compensate for different reading angles, which enables better optical character recognition.
Not bad for a cheap gaming peripheral.
Microsoft has an amazingly hot product on their hands, and something even better: A hot platform.
There's no question that in-air gesture-based interfaces will be huge in the future. Microsoft's lead is so vast, and so many people have already invested so much time and effort mastering the system, that it's unlikely anyone will catch them.
Microsoft is helping out with SDKs. But to truly exploit this once-in-a-generation opportunity, Microsoft should be funding hot Kinect projects, awarding grants to Kinect-based academic researchers and giving away Kinect units to inventors like candy. And Microsoft should wait and see who builds what, then buy the companies with technology that can be integrated into either Xbox or Windows.
Nobody should have to tell the company's motion-gaming division the obvious truth: Microsoft needs to make the right moves if it wants to win. And so far, so good.
Mike Elgan writes about technology and tech culture. Contact and learn more about Mike at Elgan.com, or subscribe to his free e-mail newsletter, Mike's List.
Read more about Emerging Technologies in Computerworld's Emerging Technologies Topic Center.
Azbox Digital Satellite Receiver
Coolsat Digital Satellite Receiver
Dreambox Digital Satellite Receiver
Echolink Digital Satellite Receiver
Ilink Digital Satellite Receiver
Kaon Digital Satellite Receiver
Metabox Digital Satellite Receiver
Neusat Digital Satellite Receiver
Openbox Digital Satellite Receiver
Pansat Digital Satellite Receiver
Skybox Digital Satellite Receiver
Sonicview Digital Satellite Receiver
Starbox Digital Satellite Receiver
Strong Digital Satellite Receiver
Viewsat Digital Satellite Receiver
Zoomsat Digital Satellite Receiver
Kinect's reception has been more akin to an Apple product like the iPod, iPhone or iPad than a Microsoft one. Usually Microsoft has to spend hundreds of millions of marketing dollars just to become a second-tier player. Think of Bing, or Windows Phone 7. But not the Kinect. It just took off. Everyone loves it. The Kinect is Microsoft's iPad -- the hot consumer appliance with no significant competition.
Then something really unusual happened. Kinect became the hottest platform in the industry for bold new inventions. Scientists, hobbyists and inventors started "hacking" the Kinect to build crazy new contraptions, all without Microsoft's knowledge or permission.
Microsoft is used to battling pirates, counterfeiters, hackers and users who want to use without paying. So it was even more surprising when the company embraced and encouraged the movement. Microsoft's approach to Kinect reminds me of Google's approach to Android. In both cases, the companies have no idea where others will take the platform and take a hands-off approach to the direction of innovation.
Related Blog
Richi Jennings:
Microsoft Kinect in the enterprise: Not just for gaming
Microsoft officially sanctioned such "hacks" this week by releasing a software developers kit (SDK) for Kinect. What's unusual about the release is that Microsoft says it's "a free beta release for noncommercial applications." In other words, it's for hobbyists, tinkerers, hackers, scientists and inventors, rather than industry partners, software developers and OEMs. The company plans to release a commercial version later, which can be used for third-party applications that will be sold to the public.
Microsoft's SDK is very exciting for one major reason: People have already done mind-blowing things with Kinect even without the SDK. Kinect has been hacked to make serious breakthroughs in technology for marketing, medicine, business, computer science, entertainment and robotics.
Marketing
A Russian company called ARDoor has created an in-store "mirror" called the AR Door Kinect Fitting Room that superimposes clothes on shoppers. They can quickly cycle through different outfits to see how they'll look.
Medicine
An academic researcher at the Technical University of Munich created something he calls the "Magic Mirror." Designed for teaching anatomy, the system creates the illusion of a mirror that shows the user's insides through a "hole" in the body.
Business
A graduate student at the University of North Carolina at Chapel Hill created a 3D video conferencing system using four Kinect devices. The system uses head tracking to simulate reality. For example, with a conventional videoconferencing system, the other user is just flat on the screen. If you're looking at the user straight on, the view doesn't change when you move to the side. But with the Kinect-based 3D system, if you move to one side, you see the side of his or her face, rather than just the front.
Computer Science
MIT researchers built a working version of the user interface from the Steven Spielberg movie Minority Report, which involves computer control via very fine hand and finger gestures.
Researchers at Germany's Fraunhofer Institute created an elegant system for controlling a Windows PC with in-the-air hand gestures.
Entertainment
One "Kinect hacker" invented a motion-controlled sound-and-laser system that enables an on-stage performer to control an audio track and laser lights just by moving around. The laser beams can imitate the performer's motion or respond to gesture-based commands, and the sounds mirror the movement of the lights.
Accessibility
A Portugese scientist created a shopping cart system called the wi-GO for people in wheelchairs that follows the user around automatically.
A team of researchers at Sweden's Lulea University of Technology invented an autonomous wheelchair for the blind. The wheelchair contains a map of its surroundings, which it uses to navigate. But it can also avoid obstacles and people.
French researchers are working on a Kinect-based system for reading sign language. The user signs, and the system translates it into written or spoken language.
Robotics
UC Berkeley scientists created an autonomous flying robot using Kinect. The system's software can detect the floor, which it uses to know its own altitude, as well as objects and most importantly researchers to avoid flying into them.
Researchers at Technical University Munich used Kinect to enable a robot to shop and cook. Their custom software identifies the locations of products on a shelf, as well as ingredients on a counter, or cooking tools like pots, pans, spoons and so on.
Engineers at the University of Pennsylvania even taught a robot to read signs and posters using Kinect. The Kinect hardware is used to identify the signs, and compensate for different reading angles, which enables better optical character recognition.
Not bad for a cheap gaming peripheral.
Microsoft has an amazingly hot product on their hands, and something even better: A hot platform.
There's no question that in-air gesture-based interfaces will be huge in the future. Microsoft's lead is so vast, and so many people have already invested so much time and effort mastering the system, that it's unlikely anyone will catch them.
Microsoft is helping out with SDKs. But to truly exploit this once-in-a-generation opportunity, Microsoft should be funding hot Kinect projects, awarding grants to Kinect-based academic researchers and giving away Kinect units to inventors like candy. And Microsoft should wait and see who builds what, then buy the companies with technology that can be integrated into either Xbox or Windows.
Nobody should have to tell the company's motion-gaming division the obvious truth: Microsoft needs to make the right moves if it wants to win. And so far, so good.
Mike Elgan writes about technology and tech culture. Contact and learn more about Mike at Elgan.com, or subscribe to his free e-mail newsletter, Mike's List.
Read more about Emerging Technologies in Computerworld's Emerging Technologies Topic Center.
订阅:
博文 (Atom)